G5 vs. Apartment Web Design
G5, now part of RealPage, bundles websites, paid search, and reputation into a managed monthly marketing service. That is a real fit for larger operators who want a team to run marketing for them. If you mainly want a fast website with pricing you can see and that you own outright, that is a narrower and much cheaper job, and the one we focus on.
| Apartment Web Design | G5 | |
|---|---|---|
| What it is | RealPage's multifamily marketing platform (websites, paid search, reputation), acquired by RealPage in 2021 | |
| Pricing | Published on the pricing page, from $2,500 | Quote only; sold as a managed marketing subscription within RealPage |
| Time to launch | Two to four weeks | Platform onboarding |
| Site speed | Hand-built static site, 90+ mobile speed target | Template-driven within the platform |
| Who owns the site | You own the site and can host it anywhere | Site and marketing live on the G5 / RealPage platform |
| Lock-in | None. Leave any time and keep your site | Ongoing; tied to the RealPage ecosystem |
| Main focus | Apartment leasing websites, and only that | Managed digital marketing for larger operators |
Comparison based on publicly available information as of 2026 and our own approach; pricing can change, so confirm current figures with each vendor. G5 is a trademark of its owner; this page is not affiliated with or endorsed by them.
Built for leasing, priced in the open
- Real prices on the pricing page, no sales call required
- A fast, hand-built site that targets a 90+ mobile speed score
- You own the site and can host it anywhere
- We connect to your PMS instead of replacing it
- A public ROI calculator so you can size the payoff yourself
When G5 might be the better choice
G5 makes sense for portfolios that want full managed marketing and are already in the RealPage world. We are the better fit if you want a site you own, transparent one-time pricing, and the freedom to run marketing on your own terms (or bring your own).
We would rather you pick the right tool than oversell ours.
See the difference for your community
Get a free quote and a clear look at what we would build, with a price attached.