Free Apartment Website Options, and What They Really Cost
Searching for a free apartment website is fair. There are free ways to get something online. Whether they are right for a community that needs to lease units is a different question. Here is the honest rundown.
The free options, honestly
The realistic free routes are the builder free tiers (Wix, Squarespace), WordPress.com's free plan, free WordPress themes, and Google Sites. All of them will put a page on the internet. None of them are built for leasing, and each comes with strings attached.
What "free" actually costs
Free almost never means free. Expect some mix of these:
- A builder subdomain like yourcommunity.wixsite.com instead of your own domain
- Ads or platform branding you cannot remove without paying
- Slow, generic templates that hurt your Google ranking
- No floor plans, tour forms, or application flow built in
- Hours of your team's time to set it up and keep it working
- The real cost: tours and leases lost to a site that does not convert
When free is actually fine
If you are a brand-new single property testing the waters, or you need a stopgap for a few weeks, a free builder is a reasonable bridge. There is no shame in it. Just know it is a bridge, not the destination.
The cheapest site that actually leases
The math is what matters. One vacant unit at, say, $1,500 a month costs you $1,500 every month it sits empty. A real leasing site starts at $2,500 one-time with our LeaseUp package, and you own it. If it helps you fill even one unit a few weeks sooner, it has already paid for itself. Put your own numbers in the ROI calculator and see.
See real pricing on the pricing page, or get a free quote (the quote is free, the site is not).
Free apartment websites, answered
Is there a truly free apartment website?
You can build something for free on Wix, Squarespace, WordPress.com, or Google Sites. It is free in dollars, not in trade-offs: you usually get a builder subdomain instead of your own domain, ads or branding you cannot remove on the free tier, generic templates, and no leasing features. For a community trying to fill units, the lost tours usually cost far more than a real site.
Can I use Wix or Squarespace for an apartment community?
You can, and for a tiny or brand-new property it may be enough to start. The limits show up fast: slow generic templates, no floor plan or tour-request structure, and a monthly fee once you add a custom domain and remove ads. Many communities outgrow it within a season.
What is the cheapest real apartment website?
Our LeaseUp package is $2,500 one-time for a clean, fast, five-page leasing site that you own. It is not free, but a single vacant unit usually costs more than that in a month or two, so a site that books more tours pays for itself quickly. You can size that up on our ROI calculator.
Spend a little, lose fewer leases
Get a free quote and a clear look at what a leasing-first site would cost you.